Grants Enable Growth at Natural Contents Kitchen & Boost Catskill Food Projects

Natural Contents Kitchen in Narrowsburg will use its federal grant to develop new products based on Catskill-grown ingredients, like its rustic pizza. Photo courtesy of Natural Contents Kitchen

A $25 million federal grant package aimed at strengthening local and regional food systems nationwide will have a big impact on several Catskill businesses and organizations, including a small food company in Narrowsburg that bases all its dishes on ingredients grown by farmers.

Natural Contents Kitchen, a four-year-old company in Sullivan County, received $96,000 from the U.S. Department of Agriculture this month. It was one of three Sullivan County recipients benefiting from two federal programs. The $12 million Local Food Promotion Program and the $13 million Farmers Market Promotion Program funded a variety of initiatives that will benefit farmers and food producers in the Catskills and throughout upstate New York.

“The USDA is helping to create economic opportunities for producers, increase access to fresh, healthy food for consumers, and connect rural and urban communities across the country,” Agriculture Secretary Tom Vilsack said in announcing the awards this month. “Each of the grants announced today targets a unique part of the growing market for local foods.”

For Natural Contents Kitchen, the grant means being able to buy new equipment such as a flash freezer and processing machinery that would be out of reach otherwise.

“It’s basically to promote local food and help us expand. It’s really exciting — this means a lot to a small business,” said co-founder Danielle Gaebel, who owns Natural Contents Kitchen with partner Jennifer Bitetto.

Natural Contents Kitchen specializes in organic, gluten-free, vegan- and vegetarian-friendly dishes that range from savory main dishes like soups and enchiladas to sweets like muffins and tarts. Its ingredients are sourced at about 20 local and regional farms, and vary with seasonal availability. Gaebel and Bitetto sell their products wholesale, at farmers’ markets and by direct shipping, and also cater.

“Sharing our food and experience is our way of counteracting ‘Big Ag’ and giant food corporations,” Bitetto said. “A food revolution is happening, and NCK is proud to be a part of it.”

The two self-described “radical homemakers” will use the money to develop and market new products with two of their suppliers, Butchie’s Organic Farm and Willow Wisp Organic Farm, Gaebel said. The funds will support the writing and publication of a Natural Contents Kitchen cookbook, tentatively scheduled for release in October 2016, Gaebel said. With the help of the grant, the pair will also be able to step up their marketing and promotion efforts.

“For all of us who are producing food on a local level, there’s always an enormous education component to what we do,” Gaebel said.

Sullivan County’s other recipients were the Cornell Cooperative Extension (CCE), headquartered in Liberty, and the county government. CCE will use its $94,000 grant to support several projects: its new commercial incubator kitchen, which opened in January; educational workshops and technical assistance for local food business owners; and the development, licensing, production, packaging and distribution of value-added products. The county’s grant will go toward marketing its seven farmers’ markets and other buy-local initiatives under its Sullivan Fresh campaign.

Four other businesses and organizations that support Catskill-area farms and food-based businesses also received grants:

Last year, the USDA’s Local Foods Promotion Program awarded $25,000 to Delaware Bounty, a Delhi local food retail and online outlet that opened its doors this spring, and $70,000 to the Center for Agricultural Development and Entrepreneurship, in support of Lucky Dog Organic’s local food hub in Hamden.


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